Linas Simonis on Marketing Strategy

In my consulting practice I am working with high-level managers, often CEOs on marketing strategy issues in web 2.0 age. One of the main consequences of my consulting is establishing of a business blog. (What is the difference between business blog and other kind of blogs? The answer is in my free e-book ”The New [...]

In most cases, yes. Recently David Meerman Scott ignited a great discussion when he wrote the post ”Does Harvard Business School know what a blog is?” about a hot topic in business blogging land. It’s a very interesting discussion going on there, please check not only the post, but the comments too. For those who [...]

A very straightforward question. Why a CEO must blog? There are two reasons that made the CEO blogging mandatory from the marketing point of view. First, a CEO is the best spokesperson of every company OK, the founder is the best spokesperson of every company, but if the one is not with the company anymore, [...]

Don Norman, the famous author of Emotional Design: Why we love (or hate) everyday things, The Design of Everyday Things and few others recently wrote a column for CACM called Simplicity Is Highly Overrated. The main point of his article is that customers are buying complex LG or Samsung refrigerators or washing machines instead of [...]