How to increase the visual appeal of women’s basketball and how to market it using web 2.0 tools – these are the issues that are very actual today in women’s basketball and highly need to be solved.
What to do?
What general managers of women’s basketball teams should do?
The new e-book The 2 Marketing Steps Every Women’s Basketball Team Should Make covers all the answers.
The e-book consists of two parts. The first part, where the major contribution is from my co-author Valentinas Navikauskas, is about how to increase the visual appeal of women’s basketball.
The second part (where my ideas are expressed) consists of defining the winning marketing strategy of women’s basketball and the tactics of how to make the strategy work using the web 2.0 tools.
This e-book’s purpose is to show to clubs and national team managers the missed opportunities in promotion of women’s basketball and to prompt to action to exploit them. These actions lie not in expensive promotions, but on the contrary, they will help to earn more money – money from advertisers, sponsors, from selling more tickets.
The point is when you will start the changes in your team’s marketing. Teams, that started these changes right now in the next season can have the first results. Teams, waiting a couple of years, will achieve the results couple years later. Or even more later, because first movers will have the biggest attention of media, fans, sponsors.
In fact, this e-book can be also useful to all other women’s sports managers. And some ideas, especially from the second part could be applied by men’s sports as well.
We hope that it will be a useful handbook and that at least one idea of this plan will be implemented by club or national team. So, press on the link of The 2 Marketing Steps Every Women’s Basketball Team Should Make, download and read it. Do not forget to write a review here! Thank you!