The biggest fear of managers to start a business blog is fear. Fear of losing the control of information.
“Control” is the wrong word when we are talking about today’s web 2.0 society.
A business blog is not about control, it is about influence. And the goal of it is not to control public opinion about you, your company, your brand, but to influence public opinion about you, about your company, about your brand.
You can’t control all news about you, you can’t prevent yourself from bad news, even from false rumors. But you can influence society to consider your point of view, your arguments.
Dear CEOs, when your start a business blog you will have no less power to control the opinion about you. On the contrary, you will have more authority and possibilities to influence society.
The web 2.0 is not about control. The concept of control is dead.
The web 2.0 is about influence. The ability to influence your prospects is the future of business blogging.
Yes, it sounds different from the past experience, but this is the world as we live today. You can’t change this, so just try to live with it and explore it.
What the good news?
Media have less control too. Your business blog can become the authority in your field and you will have more influence than old media.
Just think less control, more influence.