Linas Šimonis about Marketing Strategy for CEO

Consultant of Marketing Strategy

  • A Business Blog Should Always Look Like a Business Blog?

    Strategy is what defines a winner in the long term. All these web 2.0 techniques are only tactics. The new and important tactics therefore, but it can vary from business to business. When I say "every business should have a business blog" I do not mean that every business should have an internet site with blog software installed and posts appearing there. What I mean is the mentality of openness, strategy, leadership, stream of useful information. Personally delivered message of the strategy. The new web 2.0 technologies opened a very new way to reach buyers or prospects and it is foolish not to use this channel. But this can be achieved in different ways than a formal business blog. Yes, your business blog can look not exactly like a blog Sometimes conversation with customers can be a little bit different from "real" business blog. Nice example is Red Oxx, a… Read more >>

  • Is Howard Schultz Hired by Starbucks Competitors to Destroy the Starbucks?

    "We secretly have done blind taste tests in Starbucks stores and discovered that Starbucks expensive coffee tastes not better than instant coffee." I can imagine this experiment and campaign from Starbucks competitors. But it was Howard Schultz who sets-up a blind taste tests in Starbucks stores to prove that expensive Starbucks's coffee is not better than instant coffee. This is the dream of every Starbucks competitor. Instant coffee is the antithesis to Starbucks’s strategy The strategy of Starbucks is to be expensive Italian style coffeehouse. This is a wonderful strategy and it brings to Starbucks its fame. The essence of this strategy is to resist all cheap things in coffee. In customers mind, an instant coffee is cheap coffee. Customers think that it is lower quality than espresso and tastes not so good than "real" coffee. So, if Starbucks confesses that their coffee tastes the same or worse than instant… Read more >>

  • Social Media Professionals Are Needed!

    Recently David Meerman Scott wrote about the problem me and many managers and marketers are facing. In blog post entitled When marketing in the Netherlands you need to get Heeves, he pointed to a problem that in different countries there are different leaders in social media platforms. If you want to be successful in such country, you should know local habits very well. Social media professionals are needed! In my consulting practice I work with high-level managers, usually CEOs, on marketing strategy issues in web 2.0 age. Because I am from a small country I understand that if you want to reach broad audience in any non-US area, you should know local habits, preferences. And of course, local language. Yes, the local language, because not everyone in the world speaks English. Who can help understand local issues? Who can help represent companies in those countries? Obvious answer – local social… Read more >>

A New E-book “The 2 Marketing Steps Every Women’s Basketball Team Should Make” Is Released!

How to increase the visual appeal of women’s basketball and how to market it using web 2.0 tools – these are the issues that are very actual today in women’s basketball and highly need to be solved.

What to do?

What general managers of women’s basketball teams should do?

The new e-book The 2 Marketing Steps Every Women’s Basketball Team Should Make covers all the answers.

The e-book consists of two parts. The first part, where the major contribution is from my co-author Valentinas Navikauskas, is about how to increase the visual appeal of women’s basketball.

The second part (where my ideas are expressed) consists of defining the winning marketing strategy of women’s basketball and the tactics of how to make the strategy work using the web 2.0 tools.

This e-book’s purpose is to show to clubs and national team managers the missed opportunities in promotion of women’s basketball and to prompt to action to exploit them. These actions lie not in expensive promotions, but on the contrary, they will help to earn more money – money from advertisers, sponsors, from selling more tickets.

The point is when you will start the changes in your team’s marketing. Teams, that started these changes right now in the next season can have the first results. Teams, waiting a couple of years, will achieve the results couple years later. Or even more later, because first movers will have the biggest attention of media, fans, sponsors.

In fact, this e-book can be also useful to all other women’s sports managers. And some ideas, especially from the second part could be applied by men’s sports as well.

We hope that it will be a useful handbook and that at least one idea of this plan will be implemented by club or national team. So, press on the link of The 2 Marketing Steps Every Women’s Basketball Team Should Make, download and read it. Do not forget to write a review here! Thank you!

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Linas Šimonis about Marketing Strategy for CEO