I am sure that in the future most CEOs will have a blog. A business blog.
More, I am sure that for a number of companies blogging will be mandatory for a daily job of a CEO or a General Manager.
To run a business blog – it will be a standard requirement in hiring a CEO.
Yes, today standard requirement for a CEO is the capability to understand financial schemes, ability to satisfy the Wall Street.
But it is a wrong emphasis searching for a perfect CEO.
For most companies the crucial point is to build a powerful brand. A company that focuses on brand building always wins compared with the company that focuses on quarter-to-quarter financial management.
Is financial management necessary for a company?
Sure it is.
But while financial management is necessary, building strong brand is crucial for a long-term success.
In web 2.0 era a business blog from a CEO is the first place where brand building begins. Because the authority of a CEO, customers, press, partners will consider all news from business blog as reliable. It will replace mandatory announcements for stockholders, Wall Street, maybe it will replace some press releases as well.
In web 2.0 age brand building happens not with advertising, but with conversation. The easiest and most effective place for conversation – the web. Brands will be launched in the web, news about brands will flow in the web, disasters will start and end in the web. The web will become the most important place for starting a brand building process.
The web will become the most important place for brand building and maintaining. Can a CEO ignore that? Can a CEO ignore the conversation with buyers through his business blog in the coming web 2.0 age?
A CEO from a successful company in the future will have a business blog. And the future is approaching rapidly. It is better to jump to that wagon and start a business blog sooner than later, because the first mover has enormous advantage.
In the near future maintaining a business blog will be a standard requirement for every CEO of successful company. As simple as that. So, you must start learning business blogging rules right now.
If you are a CEO, you must start a business blog right now. Start it by downloading my free e-book The New Rules of Business Blogs and go ahead by creating your own business blog.