How to increase the visual appeal of women’s basketball and how to market it using web 2.0 tools – these are the issues that are very actual today in women’s basketball and highly need to be solved. What to do? What general managers of women’s basketball teams should do? The new e-book The 2 Marketing […]
The Top 7 Flaws of Business Blogs
1. No person. A business blog is a PERSONAL blog of a company CEO or founder or other high-ranking executive. Do not let the committee to decide what you must write there and do not hire writers to write posts instead of you. Be personal, include your real photo, bio, let your business blog be […]
If you are a CEO
If you are a CEO, you must start a blog. A personal blog is about your company’s difference from competitors. About your brand’s difference from competitors brands. All your marketing messages must reinforce the difference, stated in your blog. If you are a CEO of big company, your blog must be a guide for your […]
7 Things to Check Before Starting a Business Blog
In my consulting practice CEOs often have a fear to start a business blog. That’s understandable. We all have a fear of things which we don’t understand, we fear actions we don’t know how to do, where to start. Business blogging is a new tool for managers, so they feel uncomfortable with this idea. They […]
Dear CEOs, Are You Ready For the Conversation With Customers?
This Is Not a Company’s Communication to Customers, This is the Conversation of People Who Happen to Work In This Company With People Who Happen to Be the Customers Marketing 2.0 is not a hard push of advertising to national TV. Too big noise, shrinking audience, skeptic society makes old-school marketers less and less relevant. […]
