No doubt, in the future most of CEOs of successful companies will have a business blog. But before that they must come up with the biggest problem in conglomerate’s world – megabranding. If you have two brands, for which you will stand for? I mean, for which you will create a personal business blog? What […]
How a Business Blog Forces to Think About Strategy: a Disaster of the New ThinkPad
One of the good reasons to start a business blog is because it helps to think about strategy. But recently I was convinced that it helps not only to think about strategy but also helps to keep strategy unchanged. Unchanged from short term marketing fallacies. There is a story. Strategies of the two legendary laptop […]
Freelance Blog Coaches and Proofreaders Are Needed!
In my consulting practice I am working with high-level managers, often CEOs on marketing strategy issues in web 2.0 age. One of the main consequences of my consulting is establishing of a business blog. (What is the difference between business blog and other kind of blogs? The answer is in my free e-book The New […]
In Future Most CEOs Will Have a Business Blog
I am sure that in the future most CEOs will have a blog. A business blog. More, I am sure that for a number of companies blogging will be mandatory for a daily job of a CEO or a General Manager. To run a business blog – it will be a standard requirement in hiring […]
Can You Have an Editor of Your Business Blog?
In most cases, yes. Recently David Meerman Scott ignited a great discussion when he wrote the post ”Does Harvard Business School know what a blog is?” about a hot topic in business blogging land. It’s a very interesting discussion going on there, please check not only the post, but the comments too. For those who […]
