Web is changing rapidly. Rules that were appreciated two years ago, today may be obsolete. But do we always recognize these changes? For example blogs diverged in few categories – usual blogs, problogs, celebrity blogs, corporate blogs, business blogs. But we still apply the same rules to all of them. What a mistake! Take for […]
Why a CEO Must Blog
A very straightforward question. Why a CEO must blog? There are two reasons that made the CEO blogging mandatory from the marketing point of view. First, a CEO is the best spokesperson of every company OK, the founder is the best spokesperson of every company, but if the one is not with the company anymore, […]
David Packard Must Receive The Nobel Prize
Marketing is too important to be left to marketing people For only this one quote David Packard must receive the Nobel Prize in Economics, or, at least, forever must be in Management Hall of Fame. Forever. Period. Too often General Managers are too busy with shareholders, unions, various meetings, production issues. Too little time General […]
Don Norman Missed the Essence of Buying
Don Norman, the famous author of Emotional Design: Why we love (or hate) everyday things, The Design of Everyday Things and few others recently wrote a column for CACM called Simplicity Is Highly Overrated. The main point of his article is that customers are buying complex LG or Samsung refrigerators or washing machines instead of […]
David Meerman Scott did it Again!
I just received a copy of the new David’s book The New Rules of Marketing and PR, an was stunned. He did it again! After writing one of the most successful e-books in history The new rules of PR he expanded it to a fine hardcover. Why every General Manager should read this one? Simple […]
